Selling clothing online is a challenge. Customers cannot try on items as they would in a brick-and-mortar store. To overcome these challenges, online apparel retailers use good merchandising, branding, photography, and, perhaps, even augmented reality to convey the style, feel, and value of the clothes being represented.
In this showcase, I have searched through several hundred Internet clothing and fashion purveyors to find these 61 inspirational examples.
General Apparel Web Stores
Gap
First Ascent
Banana Republic
Bluefly
Old Navy
Marshalls
Obey
Tilly’s
Hollister
ASOS
Nordstrom
Buckle
Guess
Lane Bryant
Diesel
Debenhams
Quicksilver
Forever 21
Hurley
Orvis
Under Armour
Sheplers
IZOD
Aéropostale
American Eagle Outfitters
J. Crew
Martin+OSA
Penfield
Zumiez
Fred Perry
Stüssy
Women’s Apparel Web Stores
Wet Seal
Bebe
Fashion Bug
Christopher & Banks
Pink Ice
Madame
A’Gaci
Spiegel
Dots
Ann Taylor
Jones New York
Coldwater Creek
Aerie by American Eagle
Anna Scholz
Kirna Zabéte
Matthew Williamson
Children’s Apparel Web Stores
The Children’s Place
P.S. from Aéropostale
77Kids
Trendy Togs
Gymboree
C.W.D. Kids
Naartjie Kids
Strasburg Children
Hartstrings
MiniRepublic
Men’s Apparel Web Stores
Thomas Dean Co.
Jos. A. Bank
Men’s Wearhouse
Bonobos
Bill’s Khakis
