If you listen to color psychologists, you'll learn that red is an invigorating color that stimulates the senses.
Assuming stimulation is what you're looking for in your ecommerce website design, you may find some inspiration in how these websites make use of this powerful color—sometimes in subtle ways. But be careful, as the folks at Precision Intermedia put it, red "is often where the eye looks first. Red is the color of energy. It's associated with movement and excitement. People surrounded by red find their heart beating a little faster and often report feeling a bit out of breath."
Target
Foot Locker
Overstock
Wine.com
UFC Store
Under Armour Shop
Tools Direct
Dainese
Heytens
Kirna Zabête
Mikatani
GotMojo
Uniqlo
Dr. Burnorium's Hot Sauce Emporium
Siege Audio Company
JCPenny
