Email marketing is one of the most effective tools in the ecommerce marketing toolbox. But in many ways—thanks to less-than-stellar rendering—designing for mail clients can be harder than designing for browsers.
What's more, careful email design and development is in relatively high demand, with some freelance developers charging more than $1,000 per HTML email design. With these sorts of opportunities in mind, I have assembled 20 examples of professionally developed HTML email newsletters. This list should inspire your own designs and give you ideas about how to market your newsletter templates to potential customers.
Petsmart Pet Perks
Art.com
Gap: Last Chance
JCPenney Fourth of July
REI: Last Chance
Skullcandy
Things from Another World
L.L.Bean: Free Shipping
Christianbook.com
Wirefly
The Patriot Shop
Foot Locker
Levi's
BuyCostumes
Lowe's
Dell Small Business
Broderbund
The Popcorn Factory
eBay
Roxy
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This article is filed under Design Techniques & Showcases and has the following keyword tags: email marketing, email, inspiration, examples, showcase.
1 Comment
Steve @Erraticblog says:
Nice examples Armando, thanks for posting them. I just got a few great ideas from looking at them.
BTW, just a suggestion. Practical Ecommerce should add a way to favorite posts into a account. This is one of those articles it would be nice to favorite in my account and come back to at a later date.
