Marketing clothing and seasonal sports gear online requires a steady flow of vibrant — and even inspiring — images that communicate to shoppers how the products will make them feel.
This is difficult when you remember that buyers may be ordering summer wear or new skateboards six months before the season begins. So depending where a merchant is located it may not be feasible to just run outside and snap a few pictures.
In this showcase, I have assembled several examples of site photography and design that I believe conveys the emotions of summer. They exude summer fun, if you will.
Roxy
Quicksilver
Swell
Tilly's
Malibu Native
Carve Designs
Tommy Bahama
Marks and Spencer
Puma
Roots
Fox Head Inc.
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