What Your Clients Don't Know About Email Marketing
DATE: January 07, 2010
LENGTH: 1 Hour
In this webinar, Brandon Founts, Head of Deliverability with MailChimp, describes email list etiquette, explains how to avoid ending up on spam lists, and answers audience questions about purchased or rented lists.
This free informational webinar for ecommerce developers, designers and programmers was broadcast live on January 7, 2010. You can watch the recording here.
In this webinar, you'll learn topics about email marketing that can help you assist your clients. These topics include:
Email service providers are NOT alike. We'll discuss transparency, ISP issues, and what email providers can do to help their clients with email difficulties, not penalize them.
Spam lists and how to avoid them. Learn how to set up an email newsletter and design an HTML email template to avoid many automated spam traps and to avoid spam complaints from recipients.
Shared IP addresses. We'll explain the positives and negatives to using a shared IP address for sending out emails. We also address when it's time to counsel your clients to move a dedicated IP.
API integration. Most email service providers provide APIs to link with popular platform. We'll address the most popular APIs and how developers can use APIs to enhance custom platforms.
